There are two main printing processes, which are regularly confused, and that is why we will clarify all of this so that you can make an informed choice.
Digital printing, also called “direct printing”, is faster and is mostly used to print small quantities. Generally, this process is more suitable for media such as labels, boxes, flyers, small posters etc.
How it works
It is much simpler than for offset printing. The document is reproduced directly on the support using appropriate computer softwares and procedures. Digital is therefore considerably faster than offset, but is reserved for small formats and reasonable quantities. As for quality, it is very variable and depends greatly on the machine and the softwares used.
Appeared at the end of the XIXth century, this process is more commonly used to print newspapers, magazines, leaflets, letterheads, large format posters, etc. It is particularly recommended for large volumes, but does not offer the same flexibility as digital printing.
How it works
A metal plate is engraved, then this will offset the desired image. Then, the plate is placed in the compartment provided for this purpose by a press, which will transfer the image engraved on the blanket (a cylinder covered with rubber). It is from the blanket that the ink is transferred to the support.
You now know the main differences between digital and offset. Good impression !